Campaign management benefits
Analysts can do their own investigations and act upon the data, building customized workflows to reach out to customers through an intuitive design.
Enable real-time operational monitoring, alerts and dashboard for campaign performance management with real-time operational reporting.
Data quality functionalities
Detect data variations that can impact on the quality of predictive and classification models and ensure high quality data for analysis and segmentation.
Create your own investigations and act upon the data, using the intuitive design to build customized campaign workflows to reach out to customers.
Follow-up on key metrics evaluate results and impacts of actions and campaigns on customer behavior with our visual tool.
A unique platform
Use an integrated and customer-centric approach to analytics, data visualization, marketing optimization and campaign management.
Map flexible data models precisely on top of other system requirements and trigger the transfer of information according to workflow events or a schedule based on time-based business rules.