WeDo Consulting
 
September 2007, 13th Edition, quarterly edition
   
   A talk with Álvaro Ribeiro,
General Manager for Asia Pacific

As WeDo is doing business in different parts of the globe, we have talked with Alvaro Ribeiro, General Manager for Asia Pacific to see what are the major differences and challenges among the regions, especially to his own team.

WDC - How do you see the telecommunications market today? As WeDo is doing business in different parts of the globe, what are the major differences among the regions?
AR - The current telecommunications market is still quite dynamic, both technologically, with the continual launch of new IP-based communication services and innovations, and business-wise, where strategically, global operators continue to expand, either through acquisitions or the purchase of new licences in emerging markets.

I believe that the greatest regional differences no longer reside in technology, already highly globalised these days, but in the search for profitability, customer retention and quality of service in the more mature markets (North America and Western Europe) versus growth and penetration in the emerging markets (Latin America, Eastern Europe, Middle East, Africa and Asia).

WDC - What do you consider to be the major challenges for the telecommunications industry for 2007, especially for your region?
AR - Growth for mobile operators and broadband is still the greatest challenge currently facing Asian operators.

Areas such as maximizing revenue, efficiency and profitability are also priorities, particularly for operators in markets with higher levels of penetration and strong competition.

In more advanced markets (Japan and Korea) I also see the start-up of the NGN networks, leading to an unprecedented advance in IP technologies and data. Emerging network technologies such as IMS - NGN, SIP and Soft-Switching are causing dramatic changes in the industry value chain, accelerating the transition from the traditional voice service to data support and leading to significant changes in the business model.

WDC - How do you think WeDo will help Telecom Operators cope with those challenges?
AR - Due to our extensive knowledge of a Telecom Operator’s business life cycle and the vast experience we have gained from working with customers of different sizes, operating in different environments and regions, WeDo has the resources and competencies necessary to add value to its customers’ business.

On the other hand, constant technological innovation and investment in R&D has made it possible for their product portfolio to meet the increasingly greater and more complex challenges currently facing telecom operators. The emphasis is increasingly on assuring the business of our customers, either through revenue assurance (RAID) solutions, business intelligence (CKS), Sales Incentives (CMS), Collections (ICS) or Roaming Management (RMS), covering critical processes for the business of a Telecom Operator.

This year, the time has also come to extend our direct presence to new regions such as Asia, and by doing so, to be closer to our customers, enabling us to provide even faster and more efficient support, contributing to an overall improvement in our service.


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