WeDo Consulting
 
January 2007, 12th Edition, quarterly edition
   
   A talk with João Faísca,
General Manager for Middle East & Africa

As WeDo is doing business in different parts of the globe, we have talked with João Faísca, General Manager for Middle East & Africa to see what are the major differences and challenges among the regions, especially to his own team.

WDC - How do you see the telecommunications market today? As WeDo is doing business in different parts of the globe, what are the major differences among the regions?
JF - Today, the global trend in the telecommunications market is towards convergence and consolidation of the mobile, fixed, internet and television business. The market is moving more and more in that direction, essentially as a result of its customers. This in turn leads to an increasing number of mergers and acquisitions among telecom operators.

Since each market in a different stage of development, this means that the defined strategies are different. That’s why, in certain regions, due to market maturity, operators want to maintain customer loyalty (for example, Europe and the US) while in other cases, since there is still a lot of room for growth, strategies are aimed at acquiring new customers to increase market penetration and gain market share from competitors (for example, Africa, Middle East, Asia and Latin America).

WDC - How would you classify WeDo’s performance in 2006?
JF - WeDo has grown from the get-go and even so, 2006 was especially positive since we recorded strong growth in every area: orders, revenue and number of customers.

WDC - What do you consider to be the major challenges for the telecommunications industry for 2007, especially for your region?
JF - I think that the major challenges for the telecom sector will be in innovation, through the launch of new services enabling customers to differentiate operators; maintaining customer loyalty by differentiating initiatives to support customers and providing innovative and quality services on a continuous basis; controlling the efficiency of operators, maximizing revenue in order to improve financial performance, freeing and channelling funds to the aforementioned initiatives.

In the Middle East and Africa, operators, as emerging markets with great potential for winning new customers and increasing their market penetration, in addition to focusing on the above challenges, will continue to implement strategies to grow their customer base. Strong customer growth will continue to be one of their main objectives.

WDC - How do you think WeDo will help Telecom Operators cope with those challenges?
JF - Since WeDo is a company with its roots in the telecom sector and considerable experience in a number of markets / regions, we can, thanks to our product portfolio and experience, help customers to implement their strategies and meet their goals: promote growth, improve efficiency and detect/recover revenue.

This way, the added value that WeDo brings its customers includes innovative solutions promoting rapid growth through incentive management solutions for the direct and indirect sales forces/dealers (CMS), controlling the complex service process (new contents), speeding up the availability of these services and managing a company’s relationship with its suppliers/partners (iDeal), the effective management of the entire Roaming business, thus ensuring more revenue (RMS), the supply of a Business Intelligence Framework enabling a detailed knowledge of the various business variables and helping the customer to make the right business decision (CKS) and control / detect / recover loss of revenue through a Revenue Assurance system (RAID).

WeDo is in a position to propose value-added solutions to support the business of telecom operators through the various phases of its life cycle.

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