CHURN ANALYTICS

In today’s telecom environment Churn Management poses one of the key challenges operators are faced with.
With the cost of customer acquisition 4 to 5 times higher than the cost of retaining the existing ones, the risk of having subscribers leaving to join the competition is a serious concern as operators lose not only the acquisition cost but the revenue that customers would provide during the next years.

While it is a fact that Churn will always exist, ensuring that it is managed effectively is key to assure the operators profit margins and sustainable business growth.

Churn Analytics from WeDo technologies is a specific Business Intelligence framework expressly designed for Telecom operators that collects demographic, traffic, recharge, balance, billing data, among others and delivers a consistent and reliable picture of each customer to support an effective segmentation and churn prediction algorithms.

360º View of customers, delivered.
To reduce the churn effects in key customer segments, decision makers from marketing, sales and financial areas need to have first-hand visibility of the customer profile and behavior along with their revenue impact without depending on secondary data provided by network or IT systems that usually aren´t designed for business users.

Churn Analytics allows telecom operators to have a 360 degree view of each subscriber and the impact on the operations revenues by:

• Consolidation of data derived from segregated OSS and BSS platforms
• Transforming the raw data into consistent, and reliable and valuable business information
• Consolidating customer related facts (demographic, usage, profitability, and trends among others) in a focused customer retention environment.

While it is hard to setup efficient campaigns to increase customer revenues, retaining customers in key value segments is one of the most effective ways of maximizing margins and profitability.

High return marketing campaigns

Although no two customers are exactly alike it is possible to differentiate profiles that share similar characteristics. Now more than ever due to aggressive competition in the telecom sector and customer loyalty challenges, it is very important to understand the behavior of each individual customer and customer segment.

Whilst many operators have experienced dramatic growth in market share, growth does come with a cost. Operators in mature or emerging markets alike are struggling not only to identify high return subscriber segments but more importantly, the means to identify potential churners and effectively retain them.

Costs of acquisition are not only increasing but provide no guarantees of non interrupted revenues.

While it is hard to setup efficient campaigns to increase customer revenues, retaining customers in key value segments is one of the most effective ways of maximizing margins and profitability.

WeDo technologies has a proven track record in deploying prediction models that efficiently identify the customers with the highest propensity to churn and moreover, in establishing strategies to retain them.
Our churn management framework implements targeted marketing campaigns and entails specific features to track and measure the success of each offer.

Overcoming Customer Retention Challenges

WeDo´s Churn Management Framework is an integrated solution to effectively manage and predict churn. It allows mobile network operators to:

• Understand customer behaviour
• Identify the customers with the highest propensity to churn
• Discover what are the key churn drivers
• Assess potential churners value to the company
• Setup targeted retention campaigns
• Measure models results and define an integrated, closed loop process to ensure its continuous improvement