FIND THE MISSING SPOTS THAT DRIVE CUSTOMER LOYALTY, PROFITABILITY, AND SUSTAINABLE GROWTH
SHAPE Telecom includes a predefined analytical data repository that decreases the time required to deploy new services, increases ROI and customer satisfaction by addressing the following areas:
- Customer Optimization
- Churn Prediction
- Social Value
SHAPE TELECOM PROVIDES HIGHLY ACCURATE MODELS THAT CAN BE USED FOR SEGMENTING, SIMULATING, EXPLAINING, AND MAKING PREDICTIONS IN ORDER TO OPTIMIZE BUSINESS
Explore different customer life cycle experiences with your products/services to identify or validate new segmentation and product/service opportunities. SHAPE Telecom Segmentation Models allow Service Providers to identify the contribution of each customer to the profit of the organization, either positive or negative and analyze segments assignation and evolution, segment description based on a variety of indicators, segments migration analysis, model stability assessment (including input behavior indicators stability), and segment detail analysis (at customer and service level).
REDUCING THE GAP BETWEEN ANALYTICS AND ACTION
Campaign impacts are tracked automatically in SHAPE Telecom, by analyzing and comparing target and control group's behaviours. Business Dashboards can easily be created for end-users to track main business indicators. Users simply choose which business indicators are required to setup a chart from the available fields list and then customize the layout to present results.
LEAPFROG THE COMPETITION
Unlike other tools that focus singularly on ETL, data transformation, visualization, or propensity modeling without integrating these areas to offer a complete picture, SHAPE Telecom includes a micro-segmentation tool to support the design, development, and execution of marketing campaigns, enabling the utilization of over 100 variables for customer segmentation analysis.
IMPROVING YOUR DATA QUALITY
SHAPE Telecom is a powerful product with a rich set of features. To realize this power we provide a Data Quality module where service providers can define their own data flows and alarm rules to ensure high quality data. If any of the requirements is not fulfilled, an action plan can be traced to correct the problem before impacting the product outcomes.
INCREASING YOUR BUSINESS PERFORMANCE WITH ACCURATE CHURN PREDICTION
SHAPE brings a set of dashboards for your business users to properly manage models’ outputs and take the best business decisions. It helps you to understand the profile of your customers that have already churned while determining the ones who are about to churn. SHAPE’s Churn Prediction Models allow you to better identify which of your customers are most likely to churn in a near future.
DOES THE 'SMALL STUFF' MATTER?
By Rui Paiva | Chief Executive Officer at WeDo Technologies
Who will be right in the long run - the one that keeps offering more functionality and moves further from its core offering, or the one that sticks with what it knows and does best? The question could be asked of users - do they want a one-stop shop for everything or are they happy to have numerous apps that are the best at what they do?
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